With positive numbers, the online marketers circle (OVK) in the Federal Association of Digital Economic Economics (BVDW) has opened this-year advertising fair DMEXCO. In 2019, sales in digital diplay advertising increased by 10 percent to 3.61 billion euros. For 2020, growth of 8.6 percent is expected.
Travel market broken away, trading dominated
After an above-average start to the year, the industry had to plug in a juxa. "The advertising budget was fundamentally reduced via all media", explains OVK chairman Rasmus Giese from United Internet Media in Koln development in the second quarter. However, during the advertising market for travel in the course of the Corona crisis was almost completely broken away, other industries such as trading the failed revenues largely. "In the third quarter, the revenues recover again and will increase to 943 million euros," explained Giese.
Result: The annual result should even grow strongly than expected before the Corona crisis. The OVK had an increase of 7.0 percent for the full year in February. Although the advertising industry in the second quarter had an overflow of reach available, which rummages on a released demand. But the online area benefits at the expense of other forms of advertising. "The advertisers shifts their budgets significantly in the digital channel", explained Giese. The forecast for 2020 is therefore 3.92 billion euros.