Dmexco: online advertising defies the crisis

DMEXCO: Online advertising defies the crisis

With positive numbers, the online marketers circle (OVK) in the Federal Association of Digital Economic Economics (BVDW) has opened this-year advertising fair DMEXCO. In 2019, sales in digital diplay advertising increased by 10 percent to 3.61 billion euros. For 2020, growth of 8.6 percent is expected.

Travel market broken away, trading dominated

After an above-average start to the year, the industry had to plug in a juxa. "The advertising budget was fundamentally reduced via all media", explains OVK chairman Rasmus Giese from United Internet Media in Koln development in the second quarter. However, during the advertising market for travel in the course of the Corona crisis was almost completely broken away, other industries such as trading the failed revenues largely. "In the third quarter, the revenues recover again and will increase to 943 million euros," explained Giese.

DMEXCO: Online advertising defies the crisis

Result: The annual result should even grow strongly than expected before the Corona crisis. The OVK had an increase of 7.0 percent for the full year in February. Although the advertising industry in the second quarter had an overflow of reach available, which rummages on a released demand. But the online area benefits at the expense of other forms of advertising. "The advertisers shifts their budgets significantly in the digital channel", explained Giese. The forecast for 2020 is therefore 3.92 billion euros.

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Federal government suggests concept for rocket starting place in the north sea

Federal Government suggests concept for rocket starting place in the North Sea

In the North Sea, small lightweight guiseracks soon. No Cape Canaveral, no Kourou and no baikonur – but a special ship with star ramp should be. Starting position: about 460 kilometers from Bremerhaven. The Ministry of Economic Affairs prevents a concept of the Federal Association of German Industry (BDI). "These are not short-term ideas that have emerged at the green table. In this paper is a well thought-out and implementable plan", Is Matthias wandering safely.

Rocket launch of the ship

The BDI department director for safety, raw materials and space travel points to the foreseeable demand for booting. In Germany, three companies work with high prere on their own micro flushers who are to expediate smaller satellites in refrigerator or even shoe box in space: the Rocket Factory Augsburg, which is concerning OHB Group, Isar Aerospace and Hylmpuls. All three gave input for the "Concept study and cost analysis for a mobile shooting platform in the German Aubus Economic Zone (AWZ)" in the North Sea.

It is probably due to a umusted ship to which the 20 to 30 meters long missiles are brought from the planned base and logistics port Bremerhaven to the starting position in the most explosive west of the German Au-Abwirtschaftszone. It is about it’s about making lickeless mobile internet over small satellite constellations. The transit route is around 460 kilometers long. Depth of water on site: 30 to 60 meters. "Starting sites on the sea have the rough advantage that they mean less risks for humans and material", said OHB boss Marco Fuchs. "But there are also on the North Sea challenges: aviation, shipping, environmental and nature conservation, other commercial users like offshore wind farms."

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Ducati cooperates with hero

Ducati cooperates with hero

The Italian motorcycle brand Ducati wants to build after unison information with the Indian manufacturer Hero Motorcorp course together Motorrader. In cooperation, there are supposedly two models with around 300 cm3 displacement: a scrambler and a multistrada.

So really, in the art, it probably will not bother anyone in the expert, as now that Ducati should be in negotiations with the Indian motorcycle manufacturer Hero, even though both brands have not yet confirmed this. According to KTM, BMW and Triumph, Ducati is already the fourth European motorcycle manufacturer, who absolutely wants to mix in India, because the subcontinent has now even solved China as a large motorcycle market in the world. The 1.35 billion inhabitants of the subcontinent move in masses on motorized beads, although so far rarely with more than 150 cm3 displacement.

But the increasing prosperity always lets gross interest in bikes up to 500 cm3. KTM has been a deal with the Indian manufacturer Bajaj since 2011 and sells its small duke and RC models in India, but also in Europe like warm bread. BMW went a little later a joint venture with TVs and now builds two small models in India. Triumph recently announced that they will produce together with Bajaj in India. Now Ducati and Hero follow the example.

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